THE CLIENT:
Flexdrive
Flexdrive is a subscription-based car service. For a monthly fee, you get to drive the vehicle of your choice, and the costs of maintenance, roadside assistance and insurance are all built into the monthly price.
The Challenge:
In an emerging industry with many different types of players, Flexdrive was looking for marketing solutions to get the word out about its affordable services across the U.S. The organization was also focused on identifying new opportunities for growth.
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The challenge was to figure out how to ensure that the organization, and its mission, remained relevant and continued to reach new audiences in the midst of both a rapidly evolving subscription-based landscape and major shift in consumer behavior and expectations.
The Solution & Process:
This project involved creating, developing and implementing a comprehensive B2B and B2C social media strategy and new, innovative digital content marketing strategies, including:
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Digital video strategy;
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Content creation & distribution process;
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Expand & execute B2B & B2C social media strategies on all platforms;
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Create & implement social media marketing playbook;
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Create & implement paid social strategy;
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Create & implement cross-promotion strategy for partners;
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Create multi-platform brand awareness campaigns.
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Results:
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Organically increased social engagement by more than 200% on all platforms in three months.
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Organically increased social following by more than 100% across all platforms in three months.
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Developed and implemented comprehensive Social Media/Content Marketing Playbook.
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Implemented Social Media Playbook for partners.
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Created & implemented content strategy across all platforms.
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Created & implemented social content campaigns that led to increased conversions (sign-ups).
Project Samples
Social & Digital Marketing Playbook
Playbook outlines social media marketing strategies across various platforms.